We often here about the data wars between the worlds largest tech companies, Google, Facebook, Apple, competing with each other to obtain the highest amounts of consumer information, but the collection of customer data is just as important to small businesses! Customer data if stored and organized correctly is a digital marketers most powerful tool….

This is why when creating a marketing strategy and the content to go with it digital marketers forget this basic principle….

By combining the fundamentals with a look into the not too distant future my hope is that this blog will offer some insight…